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The MK Dev & Growth blog

Understand what you're building, before deciding what to build.

Web development, agent-based automation and customer acquisition: articles written to be useful to business leaders and technical teams alike. Every post cites its sources and shows when they were checked.

Acquisition, SEO and conversion — what turns traffic into customers.

Marketing3 min read

Core Web Vitals: the three thresholds Google measures on your site

Core Web Vitals are three measures of your visitors' real experience: loading (LCP, 2.5 seconds at most), responsiveness (INP, 200 milliseconds at most) and visual stability (CLS, 0.1 at most). Google recommends meeting them to succeed in Search, but they don't replace useful content: above all, they stop good content from being held back by a poor experience.

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